Small Business HR: 3 Superb Ways to Attract Millennials

Millennials, or the Y Generation, is now the largest generation in America. Businesses everywhere are trying to find different ways to attract them to their workforce. However, the methods used to attract millennials is very different from that of baby boomers and other generations. Millennials have different needs and priorities when it comes to employment. The same approach used to attract boomers and Gen Xers won’t work with this audience. Hence, many employers struggle to acquire and keep talented millennials in their company.

Are you having the same struggles as well? Let’s turn that around.

As a fellow millennial, I’m here to help you understand how to acquire talented Y-gens for your workplace. Here are 3 core traits that you should adopt if you’re looking to attract and retain millennials for your business.

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The Need for Work-Life Balance

Imagine two different workers in two different industries: Worker A and Worker B.

Worker A is an engineer for a tech company, who works 6 days a week and 10 hours per day. He receives a solid salary with a comprehensive benefits plan from his company, but he only has a week’s worth of paid-time-off, including sick days.

Worker B is a marketing manager for a digital agency, who only works on the weekdays and usually works from 9am-5pm. He also receives a health salary, but not as much as Worker A, and just a 401k plan and health insurance from his agency. However, he does receive two weeks of paid vacation days and 5 paid sick days.

From the short summary of these two workers, which worker is happier?

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